Rihanna x Puma

It’s official! Today Riri signed a multiyear partnership with German brand Puma, becoming their newest creative director for women’s products.

Starting next month she will become their Global Ambassador and begin influencing the product-design process for Spring. Rihanna has amazing style so I think she will definitely help in elevating Puma’s image.  Can’t wait to see what this bad girl brings to the table.