Rihanna x Puma

It’s official! Today Riri signed a multiyear partnership with German brand Puma, becoming their newest creative director for women’s products.

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Starting next month she will become their Global Ambassador and begin influencing the product-design process for Spring. Rihanna has amazing style so I think she will definitely help in elevating Puma’s image.  Can’t wait to see what this bad girl brings to the table.

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