Rising star, Joyce Santana, released the visual for one of my personal favorite songs off his EP, Luz En La Oscuridad titled “Competencia” last week and it’s nothing but sexy/hazy vibes.
Directed by Shoury Santana, Joyce takes us through a blurry night at a strip club where one of the girls catches his attention. A bottle of alcohol later and we’re left with the mystery of how his night turned out which only adds to the intrigue to see how the rest of the story plays out. Did he meet up with her? Is he about to drop another track that ties into this one? What’s he cooking up in the lab right now? What’s coming next?!?
With every new video he puts out, Santana steps up his game and proves why his come up is so real right now.
With a dope creative team behind him, I can’t wait to see what else he has up his sleeve for us.
Check out the video for “Competencia” below and peep a cameo from producer Young Martino and talented triple threat Kathia Lynne. Oh and you might recognize your girl in some of the shots as well. 😉
Video edited by Ziu Rivera.
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