JAY Z || 4:44

Jay Z’s 13th studio album, 4:44, has barely been out a week and its already certified platinum! I mean sheesh he comes out of retirement and shows up these new school rappers so effortlessly but then again he wasn’t the first rapper to be inducted into the Songwriters Hall of Fame for nothing this year!

4:44 dropped at midnight on June 30 and it was instantly ALL over the internet. I had a busy weekend so I wasn’t able to immediately dedicate an undivided listen to it but I finally had a chance to listen to Mr. Carter’s 10 track album on repeat and my mind was quickly blown by the talented storyteller that is HOV.

Produced entirely by No I.D. with features only coming from Frank Ocean, Damian Marley and Jay Z’s mom, Gloria Carter, 4:44 is essentially Jay’s response to his wife, Beyoncé’s controversial yet powerful album Lemonade and boy did he serve us with some tea!

4:44

“And if my children knew, I don’t even know what I would do
If they ain’t look at me the same
I would prob’ly die with all the shame
“You did what with who?”
What good is a ménage à trois when you have a soulmate?
“You risked that for Blue?”
If I wasn’t a superhero in your face
My heart breaks for the day I have to explain my mistakes
And the mask goes away, and Santa Claus is fake
And you go online and see
For Blue’s tooth, the tooth fairy didn’t pay”

Addressing everything from Becky with the good hair on “4:44” to his beef with Kanye West on “Kill Jay Z” to even getting extra personal on “Smile” revealing that his mother is a lesbian, Jay Z really aired out his dirty laundry for all to hear and the world was all ears.

Kill Jay Z

“To all the youth that fell in love with Jay Z
You got people you love you sold drugs to
You got high on the life, that shit drugged you
You walkin’ around like you invincible
You dropped outta school, you lost your principles
I know people backstab you, I felt bad too
But this ‘fuck everybody’ attitude ain’t natural
But you ain’t a saint, this ain’t kumbaye
But you got hurt because you did cool by ‘Ye
You gave him 20 million without blinkin’
He gave you 20 minutes on stage, fuck was he thinkin’?
“Fuck wrong with everybody?” is what you sayin’
But if everybody’s crazy, you’re the one that’s insane
Crazy how life works”

Countless memes have been made, an endless amount of posts have been written dissecting the subliminal jabs on the album but one thing remains a constant and that is that Jay Z is and will forever remain the GOAT. His album literally went platinum in 5 days-the power of Shawn Carter.

jay-z-platinum

If you’re not already a subscriber to Tidal you can either jump on that right now or wait to see if the project actually hits Apple Music this weekend.

https://listen.tidal.com/album/75413011

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